Occasion-Based + Pop Culture Edits
Festival of Fits
Objective:
Create a festive edit that merges tradition with Gen Z energy to boost engagement and orders during Diwali week.
Concept:
Curated modern ethnic fits- lehengas, kurtis, sarees, and co-ords, styled for every Diwali plan. Combined rich festive tones with AI-led styling prompts for a shoppable, celebratory experience.
Visual Direction:
Deep maroon and gold palette with editorial-style model imagery; clean serif typography; glowing light flares and textured backgrounds to capture festive warmth and movement.
Performance:
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TBD
The Bads of Bollywood (Fashion Edition)
Objective:
Bring pop-culture energy to Alle’s homepage through a bold, red-carpet-inspired edit making high-glam looks feel accessible and shopable for Gen Z.
Concept:
Curated “main character” fits inspired by a trending Netflix series that celebrates confidence and chaos. Featured metallic tops, ruched dresses, shimmer co-ords, and bold accessories, turning everyday styling into a red-carpet moment on a budget.
Visual Direction:
Bold serif headline with electric energy; dramatic model poses and cinematic cropping to evoke a red-carpet flash aesthetic.
Performance:
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TBD
