Project 1: IRIS Home Fragrances – P2C Founder's Shoot
Company: OWLED Media- Creative Agency
OBJECTIVE
To visually support a P2C video featuring the founder of IRIS Home Fragrances as he introduced and spoke about three key products—the Reed Diffuser, Flower Bouquet, and Ultrasonic Diffuser—in a setting that embodied the brand’s clean, sophisticated aesthetic.
Role: On-Set Art Director
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Led the art direction and set styling for a live founder-led shoot
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Created an environment that was elegant, minimal, and aligned with IRIS’s premium, lifestyle-driven identity
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Styled the background to subtly elevate the presence of the products, without overpowering the subject (the founder)
Project Summary
This was not just a product shoot—it was a brand storytelling piece delivered through the founder's voice. The setting needed to feel warm and personal, yet aspirational. I designed a clean and elevated visual atmosphere that allowed both the founder and the products to shine. The final visuals captured IRIS’s brand philosophy—elevating everyday living with intentional fragrance experiences.
Short-Form Video Content (Instagram Reels)
Project 2: Manyavar – Instagram Reels Campaign
Company: OWLED Media- Creative Agency
OBJECTIVE
To create visually engaging, culturally rooted Instagram Reels that reinforce Manyavar’s brand identity in the ethnic menswear space, while connecting with a younger, social-savvy audience.
Role: Art Director
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Directed visual language, set styling, and mood boards for multiple Reels
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Curated props, color palettes, and background aesthetics to align with Manyavar’s regal-yet-relatable appeal
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Collaborated with the videography and content team to ensure brand consistency and storytelling across all assets
Project Summary
Each Reel was treated as a mini-campaign, with thoughtful attention to Indian motifs, festive backdrops, and modern presentation. From wedding sherwanis to festival fits, the visuals were designed to be aspirational yet authentic—driving engagement and reinforcing Manyavar’s leadership in the ethnic fashion market.
Location Images
References for Props
Final Output (In-door Reels)
Final Output (In-Store Reels)
SKILLS: Set styling, Prop curation and placement, Spatial composition, Visual balance and harmony, Background aesthetics, Brand-aligned environment creation, On-set art supervision, Teamwork & Collaboration, Real-time visual problem solving, Creative & Visual Thinking