AD Film - Jacquemus
BRIEF
Choose an existing brand with an existing product or a new product launch. Develop a compelling Ad Film that introduces or promotes the product in a way that emotionally engages the audience and builds a strong brand narrative.
DETAILS
Brand: Jacquemus
Film Title: The Bag That Finds You
Duration: 45–60 seconds
Why Jacquemus?
Jacquemus has carved a unique identity globally—one that is rooted in minimalism, sensuality, and poetic surrealism. Known for its iconic mini bags and bold palettes, the brand seamlessly blends the every day with the extraordinary.
This film aims to localize that magic for the Indian market without diluting its core philosophy. It showcases how Jacquemus is not a purchase, it’s a moment of personal alignment. It finds the wearer at the perfect time, and once it does, the transformation is unmissable.
Concept Overview
Jacquemus is not just a fashion label—it’s a feeling. It captures whimsy, elegance, and unapologetic individuality in every piece. With The Bag That Finds You, the Jacquemus bag becomes a character in itself playful, mysterious, and magnetic.
This film tells a visual story of how the Jacquemus bag doesn’t just sit pretty on shelves, it chooses its muse. Set against the vibrant, expressive backdrop of modern India, the bag’s presence is felt as an almost ethereal force, appearing and disappearing as if calling to its rightful owner. The narrative captures the magic of desire, mystery, and the joy of self-expression.
"You don’t just find a Jacquemus bag. It finds you, and it won’t stop until you make it yours."
Target Audience
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Primary: Women aged 21–35 in metro cities across India, style-conscious, culturally rooted but globally aspirational, digitally native, and brand-aware.
- Secondary: Fashion enthusiasts, stylists, and creators who see Jacquemus as an emblem of design integrity and playful luxury.
Storyline & Scene Breakdown
Tone: Whimsical, cinematic, and aspirational with a surreal edge. Rooted in Indian visual culture but elevated with European fashion aesthetics.
Scene 1: The First Encounter
Location: Vibrant indie café, warm lighting, slow-paced ambiance
A young woman sips on her iced tea, lost in thought. Suddenly, her gaze lands on a bright red Jacquemus bag poised beautifully on a nearby table. She looks around. No one claims it. A beat of intrigue. Cut.
Scene 2: The Pursuit
A series of dreamlike vignettes:
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The woman exits a restaurant, and the bag appears at the entrance then disappears.
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She’s on the sidewalk; a car zooms past inside, a flash of the same bag.
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She pauses, and tries to follow but it’s gone.
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A lingering sense of fascination and desire builds with each appearance.
The bag isn’t random, it’s beckoning.
Scene 3: The Moment of Becoming
Back in her room. Lights are softer, and more intimate.
She opens her wardrobe… and there it is.
The Jacquemus bag. Waiting.
She picks it up, smiles knowingly, slings it on, and walks out.
Now, the world sees her differently. Not just because of the bag—but because of the confidence it’s unlocked in her.
End Slate:
Jacquemus logo appears on the screen.
Tagline: “All you need is a Jacquemus.”
Final Ad:
SKILLS: Creative Direction, Brand Strategy, Scriptwriting & Scene Structuring, Casting & Styling, Location Scouting, Directing Talent, Cinematography